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Paris

Ab Fash designs flexible commercial strategies that enhance clients efficiency in the global luxury fashion market.

Expertise is available for both prompt troubleshooting projects and continuing collaborations, providing brands with the tools needed for immediate improvements and long-term growth.

01. Global Expansion Strategies

RIGHT MARKET / CHANNEL / MODEL / TIME

03. Implementation and Execution

RIGHT SUPPORT / PARTNERS / ACTIVATION

02. Operational Strategies

RIGHT STRUCTURE / SKILL / TOOL

Services

Consulting Scope

  • Align your brand positioning with market demands and optimize your product offerings for maximum impact and profitability.

    • Brand Development

    • Merchandising, Range Planning, and Pricing Strategies

    • Fashion Week Sales Strategy Rollout

    • Range Plan Optimization

  • Ensure your business operates efficiently and effectively, with a focus on financial planning, team structure, and project execution.

    • Financial Planning

    • Leadership and Team Structure

    • Special Project Management

    • Operational and Sales Support

  • We help your brand expand into both established and emerging markets with bespoke strategies designed for sustainable international growth.

    • International Growth Strategies

    • New Entry in Established and Emerging Markets

    • Go-to-Market Strategies

    • Global and Local Sales Support

    • Dynamic Market Engagement

  • Develop and optimize multichannel distribution strategies to expand your brand’s reach across the globe.

    • Global Commercial Distribution Strategies

    • Wholesale, Franchise, Travel Retail, Concessions, and Pop-ups

    • Hands-on Business Development Strategies

    • Strategic Partnerships, Affluent Network

    • Business Development

Towers
What we offer:

  • ​directional plan combining analytical datas, KPIs and financial planning

  • identification of optimal strategic channels and partnerships

  • B2B distribution plan proposal

Key focus areas:

RIGHT MARKET / CHANNEL / MODEL / TIME

01. Global Expansion Strategies

Unlock international growth with tailored strategies that ensure your brand thrives in global markets.

McQueen
What we offer:

  • operational and structure readiness

  • scalability analysis and adjustments

  • team skill sets enhancement

  • merchandising excellence and assortment optimisation

Key focus areas:

RIGHT STRUCTURE / SKILL / TOOL

02. Operational Strategies

Streamline and scale your operations with flexible, efficient strategies designed for your brands.

Mannequin
What we offer:

Engagement in the execution of the plan allowing efficiency and nimble adaptability:

  • establishing strategic connections and securing agreement with key stakeholders

  • concept to execution of seasonal and go to market events

  • seasonal showrooms and franchise stores

  • merchandising special projects including: collaborations, exclusive capsules and new product launches

Key focus areas:

RIGHT SUPPORT / PARTNERS / ACTIVATION

03. Implementation & Execution

Turn strategy into action with seamless execution and expert project management.

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